Paid Course, £99
AI Tools Training Guide
For Freelance and Fractional Marketing Professionals
How to add real value, earn more and future-proof your career
A practical playbook for marketers, brand professionals and creatives who want to use AI to deliver more for clients, command higher rates and stay ahead of the shift.
What you will get
Outcomes
- Build a lean AI stack that covers writing, visuals, social, email, SEO and ads
- Run five end-to-end client scenarios with weekly routines and reporting
- Price and position AI-assisted retainers without discounting your value
- Have the commercial conversation about who pays for which tools
- Follow a 3-week quick-start plan to set yourself and your first client up
Who it is for
- Freelancers and fractional marketers, brand and creative professionals
- Experienced operators with limited AI experience who can see the opportunity
- Anyone who wants to offer more to clients without working more hours
What's inside
Six sections. Fifty-eight steps. One playbook.
Read Section 1 first to cover the foundations. Then jump to the scenario most relevant to your current client. Each scenario is self-contained: setup, weekly routine, reporting and what to change when things are flat.
Introduction
What You Are Embarking On
Welcome. Over the next few hours you are going to rebuild the way you work as a marketer, brand or creative professional. Not a small tweak, an upgrade. You will leave with a working AI stack, a set of repeatable client routines, the confidence to charge properly for AI-assisted work and a 3-week plan to put it all into practice.
Step Foundations
Section 1
The AI Foundations Every Marketer Needs
Before we get into specific tools, three things to understand about using AI well in a marketing context. Miss these and the tools will frustrate you. Get them right and they will transform what you produce.
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Section 2
Scenarios. What to Do and When
Each scenario below covers a specific marketing output. For each one you will find: the setup required, the ongoing weekly routine, how to report to clients and what to change when things are not working.
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Section 3
What Size of Client Makes This Work
AI-assisted marketing is not the right approach for every client. Here is an honest guide to what works at different company sizes and budgets.
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Section 4
Tool Reference. Costs, Time and Who Pays
All prices are approximate and shown in GBP. Most tools have USD pricing; the GBP equivalent fluctuates slightly.
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Section 5
The Commercial Model. How to Price and Position This
Step 6 of 6
Section 6
Your Quick-Start Checklist
If you are new to AI tools, start here. This is the minimum viable setup for a freelancer or fractional professional taking on a new marketing client.
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One payment. Lifetime access.
Get the playbook for £99
Skip months of trial and error. Buy once, work through it at your own pace and apply it to the next client you onboard.