Career Paths
See the full journey from entry level to leadership across Marketing & Transformation. Find where you are, and discover where you could go.
Marketing Careers
18 career tracks · 100+ roles
Agency vs In-House
One of the biggest career decisions in marketing is whether to work agency-side or in-house. Here's how they compare across the areas that matter most.
Culture & Pace
Fast-paced, deadline-driven, high variety. You'll work across multiple brands and sectors simultaneously.
Deeper focus on one brand, steadier pace. You'll build long-term strategy and see the results compound over time.
Career Progression
Rapid progression possible, AE to AD in 4-5 years. Titles come faster but can plateau without moving agencies.
Slower, more structured progression tied to business cycles. Broader scope at senior levels with P&L responsibility.
Skills You Build
Breadth: pitching, client management, multi-sector expertise, speed of output, creative problem-solving under pressure.
Depth: brand ownership, stakeholder management, budget control, cross-functional influence, commercial awareness.
Work-Life Balance
Can be demanding, late nights during pitches or launches. Compensated by energy, social culture, and variety.
Generally more predictable hours and benefits. Better suited if you value routine and long-term project ownership.
Salary & Benefits
Salaries can start lower but progress fast with promotions. Perks vary, smaller agencies may offer less.
Often higher base salaries, better benefits (pension, bonus, shares). More stability but fewer rapid pay jumps.
Typical Transition
Many professionals move in-house after 5-8 years to take a senior brand-side role with more strategic influence.
Some move to agency to broaden experience or into consulting. Others move laterally across industries for growth.
Not sure which environment suits you best? Our assessment can help you understand your strengths and ideal working style.
Find Your FitNot sure where you fit, or what's holding you back?
Our free Career Clarity Assessment analyses your strengths, gaps, and blockers, whether you're job hunting, seeking a promotion, or changing direction.
Take the Free Assessment
Transformation Careers
9 career tracks · 45+ roles
Recommended Job Boards
Looking for your next opportunity? Here are the best job boards and specialist recruiters for Marketing & Transformation professionals.
The #1 platform for marketing, comms, and transformation roles. Essential for networking and being headhunted.
Indeed
Huge volume of roles across all levels. Great for entry-level and mid-level positions.
Marketing Week Jobs
Specialist marketing job board with high-quality brand-side and agency roles.
Campaign Jobs
The go-to board for agency roles, creative, account management, media, and strategy.
PR Week Jobs
Specialist PR and communications roles across agency and in-house.
The Dots
Creative industries job board with a focus on portfolio-driven roles.
Creativepool
Creative, design, and digital roles in agencies and brands.
CharityJob
Comms, marketing, and transformation roles across the third sector.
Glassdoor
Search roles with company reviews, salary data, and interview insights.
Reed
Large UK job board with strong marketing, digital, and project management categories.
Hays
Leading recruitment agency specialising in marketing, digital, and change management.
Major Players
Specialist recruiter for marketing, creative, and digital talent.
Work in Startups
Marketing and growth roles in fast-growing startups and scale-ups.
Escape the City
Purpose-driven and career-change focused roles for those seeking meaningful work.
APM Jobs
Project and programme management roles via the Association for Project Management.
Change Management Institute
Specialist change management roles and resources.
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